Linkage to Market

The two areas of focus for sustainable tourism development are building local capacity and creating linkages to markets. Linkage to market training modules include:

• ·  Target market identification 
• ·  Destination development & positioning 
• ·  New product development 
• ·  Marketing Plans 
• ·  Printed & electronic media development  
•    Social Media Marketing Plans 
• ·  Multi-destination tour development